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OUR PACKAGING

We’ve set out to create a chilled tea with purpose - a product that does good for both people and planet.

When first formulating our ideas around tcha, packaging was right up there on the list of priorities. We know people buy with their eyes but also that often up to 80% of an item’s cost price is attributable to its packaging, which ultimately, is just destined for the bin!

 

So after several months of research we plummeted for a 1 litre plastic bottle - and we’re pretty proud of it! Whilst aesthetically, it won’t rival a perfume bottle, we’re confident that it’s the most environmentally friendly option available to us at this point in time. And to us, that’s the most important factor.

 

Plastic is often viewed as the sum of all sins. But there is a huge difference between single use, non- recyclable plastics discarded in landfills and in our oceans. And, sustainably focussed, multi-serve packaging made from recycled plastics.

So whilst our bottle is unlikely to win a beauty parade it is:

  • 100% recyclable

  • Made from at least 50% recycled materials

  • Lightweighted - meaning that not only is less plastic required to make it but, it also uses less

  • CO2 in production and transportation.


If we were to choose an alternative such as glass that would:

  • Require 2x as much energy-

  • Require 6x as much water

  • Generate 5x as much solid waste and generate 2x as much green house gas emissions!

  • -Lightweighted - meaning that not only is less plastic required to make it but, it also uses less CO2 in production and transportation.

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